###### Brand

## FLORA Brand Guidelines

##### Best practices for presenting the FLORA brand correctly and professionally.

[Download brand assets](https://framerusercontent.com/assets/GGSSDja1w9cyttqQxldgrqZw.zip "Download File")

## Naming

##### FLORA is a single word and must be set in all caps.

##### The Company and the product must be referred to only as FLORA. Do not use derivatives or variants such as _Flora_, _FLORA AI_, _FLORAFAUNA_, _FloraFauna_, _FLORA app_, or similar constructions.

##### When referencing specific features or components, capitalize the accompanying noun.  i.e. FLORA Assets, not _FLORA assets_.

## Sizing for Print & Digital

##### In digital settings, the minimum sizing for both the full logoform and the standalone Flower mark must be presented at a minimum of 24px in height.    In print settings, the full logoform must be printed at a minimum of 1 inch in length and the standalone Flower mark must be printed at a minimum of 0.5 inches.

Digital  
24px  
0.5 in  
1 in

Print

## Color & Contrast

##### Maintain sufficient contrast to ensure the FLORA logo remains clear and legible.

##### Light on dark

##### Dark on light

## Spacing

##### Clear space ensures the legibility and impact of the logo by isolating it from competing visual elements such as copy or supporting graphics.

##### Maintain a minimum clear space around the logo equal to the height of the Flower mark, as shown.

##### The proportions of the logo lockup must remain fixed at all times. Do not stretch, condense, or alter the relative size of the Flower and logotype.

## Logoform & Logomark Use

##### The FLORA logotype should always be paired with the Flower logomark in the primary lockup.  When space or legibility are constrained, the standalone Flower logomark may be used in place of the full lockup.

##### Correct Full Logoform Lockup

##### Correct Standalone Logomark

###### Light on dark

###### Dark on light

##### Do not isolate

###### Do not use the FLORA text without the Flower mark

##### Do not recompose

###### Do not rearrange the logoform elements

###### Do not stack the Flower logomark and FLORA text

##### Do not modify

###### Do not independently resize the Flower mark or text

###### Do not skew the mark or form

###### Do not rotate the logoform or Flower mark

FLORA

###### Do not use unauthorized fonts

## Brand Partnerships

##### When presenting partner logos alongside FLORA, maintain clear spacing and balanced hierarchy. Avoid placing logos too close together to preserve clarity and visual impact.

##### Use approved logo formats only. Do not alter color, scale, or proportions.

##### All co-branded materials must be reviewed and approved by both brands.